Headquartered in Beijing, E-commerce China Dangdang Inc. is a leading business-to-consumer, or B2C, e-commerce company in China.
Since our inception, we have focused on selling books online and have become the largest book retailer in China in terms of both revenues and selection. With a large, loyal and rapidly growing customer base established, we expanded into select general merchandise products including beauty and personal care products, home and lifestyle products, baby, children and maternity products, apparel, digital and electronics products.
As of March 31, 2013, we offered over 900,000 books and other media products which we believe is the largest selection available both online and offline from a single retailer in China. We also had approximately 790,000 stock keeping units, or SKU, of general merchandise products for sale at our website, including more than 90,000 SKUs of products we sell directly to customers and approximately 700,000 SKUs of products offered by third-party merchants.
We have over 15 years experience in e-commerce market and have developed best-in-class supply chain management expertise and strong and, in some cases, exclusive relationships with suppliers throughout China, which enable us to offer a wide selection of quality products at competitive prices. Our nationwide fulfillment and delivery network, consisting of 20 logistic centers locating in strategic locations, allows us to offer expeditious product delivery which is an important element of online shopping experience.