Headquartered in Beijing, E-commerce China Dangdang Inc. is a leading business-to-consumer, or B2C, e-commerce company in China.
Since our inception, we have focused on selling books online and have become the largest book retailer in China in terms of both revenues and selection. After establishing a large, loyal and rapidly growing customer base, we expanded into select general merchandise categories including fashion and apparel, baby, children and maternity and home and lifestyle products. We also operate the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by us.
As of December 31, 2013, we offered over 2 million stock keeping units, or SKU, including both media and general me... More>>
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